Services Tailored For Your Success
A few examples of how we can work together based on what you need now, or in the future.
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A project-based engagement for a specific problem: a messaging overhaul, a launch, a go-to-market plan for a new segment. I come in, do the work alongside your team, and hand off something usable, and actionable.
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Ongoing, embedded leadership for teams that need go-to-market or product marketing horsepower but aren't ready for a full-time hire. I work inside your team part time, with the same accountability as someone on staff.
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For teams that need more than a recommendation. I help build the actual function, positioning frameworks, sales enablement programs, launch processes, and stay through execution so it sticks.
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For individuals and teams working through professional growth, executive presence, or conflict at work. I coach with the same directness I bring to building a go-to-market function, practical, honest, and focused on what actually moves you forward.
"We brought Beth in to help shape the strategy and execution of our AI-native platform launch on a tight timeline, and she delivered. She was inquisitive about our business from the start, communicative throughout, and targeted in exactly where she focused her time: how we'd stand out competitively, serve our customers better, and arm our customer-facing teams with a value prop they could actually sell. It was exactly what we needed to move fast."
-Rosie Davenport, Sr. Director, Product Marketing, Alchemer
FAQs
What size companies do you work with?Growth-stage B2B SaaS companies, generally between $25 and $100 million in annual revenue, where sales, marketing, and product are close but not quite connected.
What time zones do you work across?Most of my clients are in North America and EMEA. I build the cadence of calls and async check-ins around whatever time zones your team spans.
Consulting vs. fractional: what's the difference?Consulting is project-based, with a clear scope and end date. Fractional is ongoing, embedded work, closer to a part-time member of your team.
How long do engagements typically run?It depends on the work. A messaging or launch project might run four to six weeks. A fractional engagement usually runs a quarter or longer, renewed as needed.
What if I only need help with one specific project?That's what the consulting option is for. We scope the project together, and only move to a fractional or ongoing arrangement later if it makes sense.
How do we get started?Reach out through the contact page with a quick note on what you're working on, and we'll set up a call to talk through whether it's a fit.